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Hoy Family

Paul Hoy Helms

Born - September 19, 1889

Ottawa, Franklin County, Kansas

Died - January 5, 1957

Los Angeles, Los Angeles County, California

Buried - Forest Lawn Memorial Park

Glendale, Los Angeles County, California

Plot - The Great Mausoleum, Holly Terrace,

The Sanctuary of Celestial Peace

Mausoleum Crypt # 13304




The Helms Bakery Story


Paul Helms, took an early retirement in New York for health reasons,

and moved his family to the temperate California climate in 1926.

He began building a structure between Washington and Venice Boulevards in 1930

and on March 2, 1931, Helms Bakery opened with 32 employees and 11 coaches.



Helms won a contract to supply bread for the 1932 Olympics in Los Angeles.

One of the Olympic villages was nearby in Baldwin Hills.

 Early coaches sported the Olympic symbol,

which is still recognizable on the historic sign atop the structure.

 The five rings symbolize the five major participating continents,

 and the colors come from the nations' flags.




With Paul Helms' interest in athletics, it was not surprising that with the help

of his assistant, Bill Schroeder, and Syd Kronenthal, he established the

Helms Athletic Foundation, an incredible athletic museum/library.

Culver High's football field still carries the name of Helms Field.

Over the years, the bakery grew. The familiar whistle of the Helms Coaches delighted

locals as the vehicles traversed the southland as far north as Fresno,

east to San Bernardino, south to San Diego and up to the moon!

 In 1969, an aggressive marketing campaign netted Helms a

contract to furnish the first bread on the moon, via Apollo 11.

The Helms motto "Daily to your Door" is still inscribed on the building.

Although their products were never sold in stores, Helms Bakeries became

one of the major employers in the city. Paul Helms earned the admiration and

 respect of his employees, his "co-worker family."

In a 1997 interview, Paul Helms III proclaimed, "The key to the bakery's

success was the co-worker concept." As Helms walked through the plant,

 he called each of his co-workers by his or her first name.

 In August of 1969, twelve years after Paul Helms' death, the bakery closed.

Lifestyle patterns had changed; more women were entering the workforce,

and insurance issues, union pressures and the competition of

 supermarkets were some of the factors that entered into the

family's decision to close the bakery.


Wife -  Pearl R. (Ellis) Helms

Born - September 3, 1891

Wilkes-Barre, Luzerne County, Pennsylvania

Died - May 4, 1978

Orange, Orange County, California

Parents - Thomas C. and Elizabeth Ellis


Son - Paul Hoy Helms Jr.

Born - March 15, 1916

Buffalo, Erie County, New York

Died - February 28, 2008

Rancho Santa Fe, San Diego County, California


Daughter - Elizabeth J. "Betty" Helms

Born - March 11, 1920

Buffalo, Erie County, New York


Daughter - Lois M. Helms

Born - 1922

Buffalo, Erie County,  New York





On the June 16, 1880, Washington, Hardin County, Ohio Census, it lists the following:

Daniel F. Helms (45 Farmer) living with his wife, Elizabeth (48), and their children:

David F., (21-Preacher), Willis M., (18-Labor), Elmer E., (16-Works on Farm),

Oren G., (13-Works on Farm), Dora M., (8 and adopted),

And Elizabeth Miller (82-Mother-in-law).


On the June 7, 1900, Buffalo, Erie County, New York Census,  lists the following;

Elmer E. Hoy (36) living with his 2nd Wife, Lois S. (28) and son, Paul H. Helms (10)


On the April 21, 1910, Buffalo, Erie County, New York Census,  lists the following;

Elmer E. Helms (46), living with 2nd wife, Lois S., (38), and son, Paul H. Helms (20).


On the April 9, 1930, Los Angeles, Los Angeles County, California,  lists the following;

Paul H. Hoy (40), is living with wife, Pearl E., (38), and their children,

Paul H. Hoy Jr., (14), Betty J., (10), Lois M., (8).


Father - Rev. Elmer Ellsworth Helms

MotherOra Ella (Hoy) Helms

Grandfather - Jacob Hoy

Grandmother - Rebecca (Hoffman) Hoy

Great Grandfather - Phillip Penn Hoy

Great Grandmother - Elizabeth (Eyer) Hoy

Great Great  GrandfatherJohann Philip (Heu) Hoy

Great Great  Grandmother - Barbara Hoy


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Last Up-Date   10/28/2012 05:29:28 PM